What does the consumer want? Why do individ­uals prefer one product or service over another? And how, precisely, do most consumers make their purchasing decisions? These questions, which have baffled ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Piksel, a global provider of video monetization software and solutions designed to maximize the reach and return of video, today announced the launch of its Consumer Insights service in partnership ...

Simile, an AI startup, raised $100 million to develop a model predicting human behavior, including customer purchases and ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

A consumer behavior model developed by the UCO includes willingness to pay as a variable when studying people’s intention to purchase electric vehicles in Spain Electric cars are seen as a more ...

Social learning theory sets forth the premise that people tend to unavoidably learn things they see or experience in a hands-on way. Behavior modeling in the workplace, a component of social learning ...

Consumers are looking to adopt sustainable habits into their day-to-day lives. And in that ever-evolving push towards everyday sustainability, the concept of a circular economy — where materials are ...

You have so much new ground to till as a business owner that sometimes, you may feel like you'll never find a shovel big enough. Then comes the day when a member of your marketing team says that he ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.