Consumers are a tribal bunch, and the groups they choose to belong to are significant to how those consumers view themselves and live their lives. Much the way they pick like-minded friends, consumers ...

Understanding consumer behavior is elemental to brand and business strategy, and 2023 will be a whopper of a year for those challenged with fathoming the consumer mind. Unlike previous years, 2023 ...

The retail giant's latest earnings report shows a worrisome change.

As the fashion industry continues to make moves to expand “sustainable fashion,” the concept remains far from mainstream. In recent months especially, consumer reports have shown demand, and even a ...

Customer-switching behavior refers to consumers abandoning a product or service in favor of a competitor's. For example, customers might move funds from one bank to another if they are dissatisfied ...

Discover the types of consumer goods, including durable, nondurable, and services, along with examples like clothing and food, enhancing your understanding of retail products.

Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

This is the first in a series of monthly conversations between Nation’s Restaurant News and The NPD Group, exploring how the restaurant industry is recovering from the COVID-19 pandemic. While the ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Recent filings from the retailer indicate consumers have a negative outlook on the economy and the housing market. Sources: ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.