When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

There's no doubt that we live in an extremely competitive economic environment. With the costs of living rapidly increasing, consumers are more hesitant to let go of their hard-earned money. This ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

Go Fast Energy's retail distribution has provided high brand visibility, consumer trust, and valuable purchase data. This retail presence serves as a launchpad for direct-to-consumer growth by: ...

Targeted direct mail is a convenient solution that increases audience engagement and reduces the need for a bloated digital marketing budget. Overcome digital fatigue with direct marketing strategies ...