The findings highlight the growing impact of invisible audiences, first-party data and AI systems on how brands interpret and influence consumer decisions ...
The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...
New analysis of 70,000+ manufacturers reveal the practices that double a brand’s chances of sustained sales growth. CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a global leader in consumer ...
By integrating blockchain-native assets into our balance sheet and embedding real-time data intelligence into our consumer platform, we are building a high-leverage digital ecosystem designed for ...
The 2025 holiday season is already shaping up to be like no other. Inflation, tariffs and rising political tensions are all weighing heavily on consumer confidence. Retailers are questioning whether ...
In a data-driven world, pauses in government economic reporting do more than inconvenient economists, they create dangerous blind spots for investors, policymakers, and business leaders. When ...
Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...
Empowering Canadian brands and retailers with the industry’s most comprehensive product attribution solution to meet evolving consumer demands TORONTO--(BUSINESS WIRE)-- NielsenIQ (NYSE: NIQ), a ...
Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...
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