Happiness plays a central role in shaping how consumers interact with products. It influences satisfaction, repeat engagement ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

BERKELEY, CA / ACCESSWIRE / September 10, 2024 / Sensori.Ai, the only company blending neuroscience with generative AI (GenAI) to transform product innovation, consumer engagement and experiences, ...

Tis the season for spending for many. Even well before the December holidays, an estimated 197 million people shopped from Black Friday to Cyber Monday, according to the National Retailer Federation.

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...