Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...

Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and ...

Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...

Yahoo has enabled the merging of offline and online conversion tracking by integrating the Yahoo Conversion API (CAPI) into its DSP. According to Yahoo, the new solution streamlines campaign ...

Snapchat has partnered with first-party data company Datahash to help its customers implement Snap’s Conversions API (CAPI) and gain additional insights from the social-media company regarding the ...

San Diego, April 23, 2025 (GLOBE NEWSWIRE) -- Tealium is helping brands achieve an average 25% increase in return-on-ad-spend (ROAS) when utilizing its Conversions API (CAPI) integration capabilities.

Privacy regulations and cookie restrictions are making traditional tracking methods less reliable. For agencies, the challenge is to gather meaningful insights while ...