Conversions shouldn't be the be-all, end-all of PPC. Susan Wenogard talks about why we need to look beyond the clicks and begin building sales pipelines. Wenograd, who’ll also be speaking at the SEJ ...

SANTA BARBARA, Calif., Dec. 30, 2024 /PRNewswire/ -- Ad budgets and results continue to diminish with the substitution of AI marketing as they often lack that core emotional connection and consumer ...

Digital marketing is one of the most effective ways of marketing your business. But doing that without a strong strategy isn’t enough for its success. What’s more important is to be able to use it ...

Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business. Whether your business is trying to entice ...

"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...

In digital advertising, good decisions are driven by meaningful data. But today’s advertisers are faced with an abundance of it. It used to be that more data was better, but now, businesses are ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Top online marketers achieve more than ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far ...

Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising account, going forward, Microsoft will ...