Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

This session will cover digital marketing and how to create a conversion funnel to help your strategic marketing and advertising efforts drive engagement and sales. Digital marketing refers to ...

The innovative system integrates funnel development, paid media, SEO, and conversion optimization to deliver measurable ...

In the marketing world, we know how difficult it is to manage conversion; we provide so much attention to the quick projects and get distracted by immediate numbers that sometimes we forget to take a ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Strategy Agency that helps Startups & SMBs build marketing teams and go to market. A marketing funnel is a useful tool for marketers to ...

Bootstrap Business outlines how to master the art of digital marketing. Ways to maximize internet marketing and online ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. I’ve been in growth marketing a long time—nearly my entire ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

As programmatic, next best action, artificial intelligence (AI), predictive modeling, and other omni-channel strategies within healthcare provider (HCP) media gain rapid adoption, so too do we see a ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...