In the past, companies have used “planned obsolescence,” deliberately designing products with limited lifespans so that customers would have to buy more. From light bulbs engineered to burn out after ...

One-third of CEOs in the CPG industry believe innovation is their brand’s number one lever for growth. Research supports this, showing that brands focused on innovation are significantly more likely ...

Historically, product innovation has focused on the majority, often leaving many behind. This created a continuous cycle where a select few would identify gaps in a market, develop a product based on ...