Mailing lists are the lifeblood of any company's marketing program. Whether they are used to track internal clients or whether they were purchased and used for a cold direct mail piece, a well-vetted ...

Capturing and organizing customer or prospect email addresses is the first basic step toward compiling a mailing list. If you've used Microsoft Excel to enter and organize the addresses, the next step ...

With Word's mail merge feature, you can generate personalized documents, like mailing labels, with a mass import from Excel. AleksandarGeorgiev/Getty Images It's surprisingly easy to set up a mail ...

A quality mailing list is probably the most important element in a direct-marketing program, and assembling it is key to your success. There are several routes to a good list: use internal sources to ...