Who wouldn’t want to be an “insight machine?” One where you can just will your way to solving problems, from the daily parenting ones to the larger business ones? But a fact and a misconception might ...

"Right brain good, left brain bad." That belief about creativity and the right and left hemispheres of the brain dates back to the Seventies, and reflects a very outdated bit of neuromythology. The ...

Taylor Swift during the Eras Tour in Sydney, Australia.. Photo: Getty Images In the closing tracks of her new album, The Tortured Poets Department, Taylor Swift introduces an electro-pop song titled ...

Neuroscientists are tracking the brain activity that underlies a cognitive breakthrough and unraveling how it might boost ...

Creative teams craft the story, and analytics teams chase the signal. Too often, they run in parallel — aligned in intent but disconnected in execution. What’s been missing is a shared language ...

That moment when you’re lying on your back, staring blankly at the ceiling while your mind wanders, isn’t wasted time or a sign of laziness. It’s actually one of the most powerful creativity boosters ...

Reddington’s character embodies complexity, and his problem-solving acumen can be likened to the strategically creative thinking required in the business domain. Following a thorough evaluation of ...

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading ...

ExchangeWire PressBox – Jan. 16, 2025 in News -- The deal will allow brands and agencies to maximise both the impact of their media and creative investments by integrating AI-powered creative ...