British holidaymakers could soon be able to board direct, high-speed trains from London to Switzerland and Germany under new plans announced by Eurostar. The firm says it aims to launch services from ...

AI made waves in 2023 with the rise of generative AI (GenAI). Now, in 2024, we're moving beyond the basics. AI is getting personal by creating detailed customer profiles that understand motivations ...

According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

SAN FRANCISCO / MUMBAI, Aug 12, 2024 - (JCN Newswire) - - CleverTap, the all-in-one engagement platform, today released its market research report on "Unraveling the Cross-Channel Marketing Strategy".

In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This ...