What goods or services do you provide? New ski boots, custom ski boot fitting, custom orthotics, and accessories. What’s new or exciting at your place? We are expanding and growing. We’ve been ...

From goggles down to socks, just about every ski or snowboard gear company is likely to tell you that their piece of equipment is the key to optimizing your skiing experience. But ask any ski or ...

It was 2 days before Thanksgiving, and Aspen was getting absolutely nuked by an early winter snowstorm. I could almost smell ...

I can’t say this clearly enough: there is nothing you can do to instantly improve your skiing as much as getting a pair of perfectly fitted boots. And for most skiers, that means custom. So if you ...

Bob and his brother Russ started Surefoot in 1982; the company recently sold its 1 millionth pair of custom boots ...