Key Takeaways AI helps businesses quickly and clearly understand customer data.It predicts what customers may do next, ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

You can’t rely on third parties anymore. Time to fall in love with zero- and first-party data again. Personalization and data. Businesses need a strong customer data strategy to deliver the ...

Overview:  Predictive analytics helps businesses forecast customer behavior and improve marketing decisions with data-driven ...

If you want to know how customers experience your website, heatmaps are the best way to gather that data. Hotjar is an excellent heat-mapping tool, according to Jordan Bridge, a digital marketing and ...

SAS(R)Customer Intelligence software solutions provide the vital knowledge needed to help organizations build a marketing-ready enterprise and create a sustainable competitive advantage. With SAS ...

Minitab, LLC, a leader in data analytics and process improvement solutions for global manufacturers, today announced that it was named in G2’s 2026 Best Software Awards. Minitab is 17th overall among ...

In an era where customer expectations evolve faster than the systems designed to understand them, organisations find ...

Tom Gardiner and Harry Marshall founded Trevor.io in 2016 as a no-code business intelligence platform to help non-data people run analysis on their internal data. That business was solid, but ...

The greatest challenge for any startup is showing tangible, provable ROI, and the best way to overcome that challenge is with cold, hard numbers.

Data analytics has become one of the most powerful advantages a startup can build. Founders who focus on the right signals and act quickly on insights are creating leaner, faster-growing companies ...