Consumerism has reached a new level, where expectations of choice and service aren't coupled with expectations of high prices. The high street had become become saturated with choice and price wars ...

If there is one trend that has defined gaming and interactive entertainment over the past decade, it is the move towards unprecedented levels of customisation. For games of all genres, it seems clear ...

Cam has worked in online tech reporting since 2010 and has a BA (Hons) degree in TV and Film Production. His responsibilities at Pocket-lint include planning our video strategy, then producing and ...

Razer is officially launching its Synapse Web Beta, a web-based version of its accessory control and customisation app. The ...

Today's organisation is a complicated place. It may have many tools and services to help employees, but these frequently add unnecessary bureaucracy and processes layers. Processes, in particular, are ...

Five golden rules to effectively balance personalisation and customer protection. From AI-enabled chatbots to ads based on individuals’ search or social media activities, digital data offer novel ways ...

In the dynamic realm of marketing, the allure of the ‘Shiny New Thing’ is an ever-present challenge for individuals seeking to remain relevant and competitive. In the pursuit of innovation, many ...

Mass customisation is a production process that combines elements of mass production with those of bespoke tailoring. Products are adapted to meet a customer's individual needs, so no two items are ...