Shopify analytics in 2026 is shifting from passive reporting to AI-driven recommendations, with a strong focus on first-party data as third-party cookies disappear. Experts highlight the importance of ...

It’s not enough to be just a Shopify brand anymore: you have to leverage all the data coming in from the dozens of apps that brands use to monitor advertising and marketing, inventory, customer ...

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

Noibu, the leading ecommerce analytics & monitoring platform, today announced the deepening of its investment in the Shopify Plus segment. Building on years of work with Shopify Plus retailers, ...

In today’s hyper-competitive e-commerce landscape, gaining a competitive edge is not just about selling quality products - it’s about knowing what to sell, when to sell, and how to scale effectively.

Shopify powers a massive number of e-commerce sites, so it’s also no surprise that there is a vast ecosystem of tools around it that help these merchants manage all aspects of running their stores.

OTTAWA — Shopify Inc. reported a net loss of US$581 million for its latest quarter compared with a loss of US$682 million in the same quarter last year.