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Marketers are increasingly combining loyalty segmentation with integrated analytics to deliver personalized customer experiences and improve retention. Breaking down data silos and aligning ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--Wiland™, the leading provider of ...

Census, the data activation and reverse ETL platform, is announcing its acquisition of Fulcrum, an AI-led growth platform for business teams. This acquisition aims to deliver AI-driven data ...

Partner and President at E-Cubed Media Synthesis Inc. Data is the heart of any kind of personalization you want to deliver. Data decides when you trigger personalization rules and for whom. It is ...

SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today announced at Snowflake Summit ...

Segment’s Free plan offers the ability to collect data from two sources, send data to unlimited destinations (such as analytics tools and platforms), create a single customer profile and track 1,000 ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alysia Borsa, chief marketing and data officer at Meredith Corp. As the industry ...

Fast-propagating attacks like worms or viruses can quickly bring a data center to its knees. But protecting the data center from such threats is not as simple as erecting a perimeter around the ...