As a small-business owner, a key to marketing your goods is to place yourself in your customers' shoes and perceive purchasing your products from their points of view. Understanding your customers' ...

Isn’t it tragic that so many prominent leaders rely on their intuition for their decision-making process? Gut reactions are seen as something almost magical, acquired either by hard-earned experience ...

A guest lecture by philosopher and consultant Ben Wilberforce-Ritchie challenged Strategic Communication students to apply ethical theory to professional decisions.

Making decisions for your small business might seem to require wisdom beyond your capabilities. However, if you are methodical about your decision-making process, there is a better chance that your ...

Leaders who invest in strengthening their decision making muscles not only perform better themselves, but they also unlock higher performance across their teams.

We make decisions all day long. Some of them are based on careful consideration, some are based on past experiences, and some just seem to come without much thought. Decisions come in all forms.

The Markkula Center’s Ethical Decision-Making Framework is a tool designed to 1) help users see and identify a broader set of ethical issues than they would have without it, and 2) guide users through ...

We all have biases. They’re our brain’s way of reducing the energy it takes to deal with the terabytes of information thrown at us every day. We connect the dots, fill in the gaps with stuff we ...

Shared decision making (SDM) is a method of care that is suitable for the care of patients with cancer. It involves a collaborative conversation seeking to respond sensibly to the problematic ...

This document is designed as an introduction to thinking ethically. Read more about what the framework can (and cannot) do. We all have an image of our better selves—of how we are when we act ...