Fundamentally, how does anyone know us as individual leaders and/or judge our leadership effectiveness? The first thing that might come to mind is your personality. Secondly, how you communicate: how ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

What’s your trigger? I’m not talking about what someone may say that sets you off. Instead, I’m referring to the trigger that sparks an impulse to potentially make a purchase. Interestingly, both ...

Many would consider emotions to be a hindrance to decision-making and, therefore, think that they would be better off without them. They may avoid or suppress them, rather than feel, process and ...