The Marshmallow Test was a study conducted in the early 1960s to examine how kids handled delayed gratification. Kids who ...

Delayed gratification — the ability to sacrifice an immediate reward for a more valuable one in the future — can tell us a lot about intelligence. While once believed to be a uniquely human trait, ...

The ancient philosopher Epicurus was committed to empiricism, the view that our knowledge comes from our senses and can be tested against other empirical experiences. This is the view that underlies ...

The proverb says, “Good things come to those who wait.” But could there be such a thing as too much waiting? At first blush, that might seem an absurd question. We are told repeatedly about the ...

People really love to shop, especially around the holidays. But we are also inherently lazy (or, we have a strong desire to conserve energy, in evolutionary terms). Shopping while sitting in front of ...

Kids and sweets make for a thoroughly compatible combination. Children yearn for the sticky syrup of melted ice cream dribbling down the sides of waffle cones, or the gummy candy that stubbornly ...

Many years ago, there existed an option for people who wanted to purchase significant items that doesn’t exist anymore in a similar form. It was a service that most major stores (especially department ...

It's still all about me. They year 2011 promises no easing of the entitlement culture. Most Americans have been raised on it since the baby boomers launched self indulgence in the '60s with the help ...