Currently, the Advertising Research Foundation has an initiative called MI4. Its task is to create a cross-channel measurement of advertising effectiveness that can foster more accountability and ...

Eight months after it organized a task force to define the meaning of advertising and media engagement, and to help develop metrics for measuring it, the Advertising Research Foundation Monday said it ...

Streaming media has undergone rapid growth and evolution over the past few years, with ad-supported models gaining traction – evidenced by the success of Netflix's "Basic With Ads" tier now counting ...