Editor's Note: This post was previously published last August, but is still relevant today: Programmatic TV advertising has become a hot topic recently, but what does it really mean? The digital ...

“Programmatic Buying describes online display advertising that is aggregated, booked, flighted, analyzed and optimized via demand side software interfaces and algorithms. While it includes RTB it also ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anthony Katsur, CEO of Maxifier. What’s in ...

Programmatic technology has given brands the opportunity to deliver targeted, personalised, and automated messaging. It’s direct, it’s indirect, it’s display, it’s native, it’s all of these things.

The democratization of media, the advent of low-cost programmatic, and the growth of ad blocking have left many digital publishers struggling to keep the lights on. Some have relied on the strength of ...

Opinions expressed by Entrepreneur contributors are their own. The online marketing industry is chock-a-block with terms and acronyms that are incomprehensible to everyone but insiders. That’s why I’m ...

2015 has been eventful for the advertising industry in India on many counts. Keeping this in perspective I would like to call 2015 the year of MCP — Measurement (or the lack of it), e-Commerce and ...

Will share the findings from a new research report in the session, "Don't Get Left Behind: The Programmatic Revolution Starts Now," during the Spring HR Technology Conference. Programmatic job ...

Are you a print subscriber? Activate your account. By Ilyse Liffreing - 1 hour 6 min ago 1 hour 27 min ago 1 hour 50 min ago By Adrianne Pasquarelli - 1 hour 52 min ago By George P. Slefo - 2 hours 8 ...

What a dynamic and exciting year 2014 proved to be for mobile. If 2013 was the year to get on mobile, then 2014 was the year that marketers really began to understand the full potential of mobile ...