Every so often, a discussion erupts through email that makes me really happy about my job. I have the privilege of working with, interviewing, and connecting with some really smart people. Recently, I ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

Last month at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all the other students had left, a young exhibit manager approached me and asked, “Everybody in my ...

For the last two decades of the 20th century, management consultants asked: “Is Sales truly necessary?” The most common answer was a variation of: “Maybe, but not for long!” For example, in 1992 Peter ...

Nearly every job description touts “effective communication skills” as a priority. However, in my experience, high performance goes well beyond traditional communications skills or technical marketing ...

When was the last time you read a marketing textbook? It might not seem like a high priority, given the daily demands of life, work and a raging global pandemic. It is a worthwhile exercise, though. I ...

Are you a print subscriber? Activate your account. 10 hours 30 min ago By Tim Nudd - 15 hours 27 min ago By Tyler Bishop - 16 hours 25 min ago By Erika Wheless - 18 hours 44 min ago By Parker Herren - ...

Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...

Earlier this year, BtoB ran a story on the top anticipated trends for 2010. Once again, marketing accountability was high on the priority list. According to the article, "while proving ROI on ...