Designing a great traditional menu and a great digital menu board are two wildly different tasks. Even if your dine-in menu is a design marvel, you can’t just convert it to digital board format and ...

Menu engineering is both an art and a science, but it’s the science part that usually trips up most restaurant operators. Here’s how to gather the right data so the science of designing optimized ...

From the colors and fonts to where prices are placed, restaurant menus are carefully engineered to guide your eyes and your wallet. These subtle design and pricing tricks tap into human psychology, ...

Walk into any pizza shop and an aroma of dough, sauce and cheese will waft throughout the building. Pizza shops have the advantage of giving off a good first impression through smell but when that ...

A menu is so many things: calling card, salesman, a fantastical story that takes you on a culinary journey around the world. On second glance, however, you may notice that restaurant menus are not as ...

Artificial intelligence is revolutionizing how restaurants design, price, and optimize their menus. From predicting customer cravings to tracking ingredient costs in real time, AI tools help boost ...

Menu Design in Europe retraces the graphic styles of 200 years’ worth of menus – or bills of fare, as they were once commonly known Taschen has released a new book that explores the visual history of ...

Penn Station East Coast Subs is updating its 35-year-old brand with the rollout of PS 2020, which includes a restaurant redesign and certain menu changes and additions. The first restaurants with the ...