Lockheed Martin's decision to sell the bulk of its IT business is another example of the challenge of differentiation in a market focused on price. Lockheed Martin Chairman and CEO Marillyn Hewson ...
Dr. Kimberly Kappler Hewitt is an assistant professor of educational leadership at the University of North Carolina Greensboro, consultant, and professional developer. She is the author of ...
This post is the first in a seven-part series on differentiation: In her book Different - Escaping the Competitive Herd, Harvard Business School marketing professor Youngme Moon argues that “the ...
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