In today’s market, most firms must integrate traditional and digital channels and media to achieve marketing synergies. This concentration focuses on expanding traditional marketing theories and ...

Gain a stand-out set of tools to put data to work for tangible business impact with this Analytics & AI course at London Business School.

The latest updates to the Five9 platform help companies create fluid experiences across digital and voice channels and unlock more value from their contact center data. SAN RAMON, Calif.--(BUSINESS ...

Cultural institutions embrace digital media and use it as a means to communicate and promote their activities, and also to interact and engage with their audiences. Digital Analytics can help to ...

Understanding the customer journey is nothing short of challenging, especially when your customers engage with you across multiple digital channels. To that end, Contentsquare has announced ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

"At Quantum Metric, we're empowering digital enterprises to truly understand their customers and unlock the full potential of their digital experiences," said Mario Ciabarra, CEO and founder of ...

New book addresses urgent need for C-suite execs to transition from intuition-based decision making to data-driven and advanced analytics strategies We believe that AI and advanced analytics liberates ...

ExlService Holdings has transformed into a digital-first, analytics-driven company, with over half of its revenues from AI and analytics, driving deeper client integration and higher margins. Strong ...

Digital analytics process data from various sources to help businesses keep track of their products/services and performance online. Armed with reliable data, companies can improve their sales ...