Note: This article was originally published by Booz & Company. Every great company is involved in building great capabilities: gaining competitive advantage from the things it does exceptionally well.

There is no shortage of marketing measurements in most large corporations, yet there is a significant gap in measurement discipline. Measurement problems occur at several levels, ranging from basic ...

The committee developed an agenda for basic research to maximize the efficiency, accuracy, and effective use of human capability measurement in the military’s selection and initial occupational ...

Real-time TV ad measurement platform iSpot.tv has acquired DRMetrix, which specializes in products for direct-to-consumer and direct-response TV advertisers. The company said the addition of DRMetrix ...