Gamers question fairness after new pricing approach quietly appears on popular console store.

Sony is testing dynamic pricing on the PlayStation Store, offering personalized discounts on hits like Helldivers 2 to select ...

Grocery prices change far more often than shoppers realize — with some products shifting two to three times per week and major retailers like Kroger adjust ...

Users hit out at Sony after discovering the PlayStation Store offered inconsistent discounts through dynamic pricing.

Sony is adjusting how different players are served discounts on the PlayStation Store, and it's all happening behind the scenes.

Sony's PlayStation Store is secretly showing different prices to different users, with discounts up to 17.6% on major games ...

This type of pricing holds enormous potential for retailers as long as they stay vigilant of regulatory moves and consumer sentiment, writes Peter Andrews of Alvarez & Marsal.

Sony is testing dynamic pricing on PS5’s PlayStation Store. That’s according to PS Store price tracker, PSprices, which has detected the price changes across more than 100 games, with users being ...

Paper price labels are being ditched for digital ones as online-style "dynamic pricing" comes to shelves in shopping centres.