While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Unless you've been living under a beauty rock, you probably know about e.l.f. Cosmetics. Known for offering high-quality makeup at wallet-friendly, the beauty company is a go-to for affordable dupes.

As a makeup artist, I love products from Rare Beauty — but lately, I've been using a blush from ELF. The ELF Camo liquid blush has a buildable formula that gave my cheeks a natural-looking flush. In ...

e.l.f. Cosmetics has come a long way as a brand. As a pioneer in affordable beauty, it has always been a trusted training ground for people who wanted to experiment with makeup without breaking the ...