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Unless you've been living under a beauty rock, you probably know about e.l.f. Cosmetics. Known for offering high-quality makeup at wallet-friendly, the beauty company is a go-to for affordable dupes.

As a makeup artist, I love products from Rare Beauty — but lately, I've been using a blush from ELF. The ELF Camo liquid blush has a buildable formula that gave my cheeks a natural-looking flush. In ...

Drugstore makeup brand e.l.f. Cosmetics is known for creating affordable, high-performance products that rival the big beauty names. The new Glow Reviver Melting Lip Balm for $9 is now available on ...