B2B marketers are failing to tackle the growing issue of erroneous or inaccurate email data, according to new research by B2B Marketing in association with QAS. The survey showed that, whilst 99 per ...

The microphone was pointed in the other direction this week when I was interviewed for an online feature about Artificial Intelligence (AI) and ecommerce. It's always interesting to be asked what you ...

Email remains a key tool in the B2B marketing industry. Given that more than 20 per cent of its marketers change jobs each year, it follows that the email marketing data of any marketer is likely to ...

B2B marketers are flocking to the account-based marketing (ABM) trend, attempting to focus only on their best prospects and the goal of moving them more smoothly and quickly through their purchasing ...

Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Well-executed email marketing campaigns have been a mainstay ...

As marketing organizations navigate new challenges, they must also address the integration of AI with legacy systems and the need for transparency in AI decision-making processes. In the dynamic ...