Eran Ben-Shushan is the cofounder and CEO of Bizzabo, the Event Experience OS powering in-person, virtual and hybrid event experiences. Events are crucial to an organization’s overall marketing ...

Small business owners will find that one of the best ways to retain and attract new customers is to meet them. This interaction can be as creative as the owner desires and run the gamut from an open ...

In 2023, businesses must prioritize both cost efficiency and exceptional in-person events. If this sounds contradictory, let me explain. If you’re involved in budget management, you won’t be surprised ...

Coordinating the perfect corporate event isn’t an easy task, especially if you are working on a tight budget! You need to think about where you can compromise and cut costs but still put on events ...

Editor's Note: This article was written in April 2025. Some changes to the status of certain tariffs may have occurred since then. On February 1, 2025, the U.S. implemented additional tariffs on ...

At first glance, tradeshow marketing can seem like an expensive endeavor. From creating your exhibition to managing the logistics of the event, even medium-sized tradeshows can mean thousands in ...

When you consider events, you might think “My business isn’t big enough to hold an event large enough to make a difference. Where am I going to find the budget?” That is a mistake. Events, when done ...

Planning a memorable college event doesn’t have to break the bank. We all know that budgets can be tight, but with a little creativity and smart strategies, we can throw parties that are both fun and ...