Gamification became more common in 2010 when it became more specifically associated with the integrating of social/reward elements of games into software. Since then, businesses have been developing ...

PlayStation Plus was not something that many PS players were fond of when it was first released as it took away the free online gaming aspect that sort of gave PlayStation a competitive edge over the ...

Gamification is the application of gaming mechanics in a non-gaming context. These can be applied to different areas of life, with each requiring different approaches. Businesses can use gaming ...

Gamification was not long ago the darling of business talk. Successful initiatives like Volkswagen’s campaign The Fun Theory proved that incorporating elements of games can help achieve tangible goals ...

Gamification (or ?Game mex?) in marketing has become a popular buzzword in the last two years, but the practice of using game-like mechanics in marketing programs has been around for a long time.

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In a business environment, company owners, managers, ...

Virtual events have swiftly become the norm; but while organisers have grown to appreciate their many advantages, keeping audiences engaged remains a challenge. In many cases, audiences have simply ...

Editor’s note: Tadhg Kelly is a game designer with 20 years experience. He is the creator of leading game design blog What Games Are, and consults for many companies on game design and development.

Gamification still has a place in customer experience. Gamification, the practice of providing rewards to drive people to undertake particular actions, can improve customer experiences (CX) whether ...

Gamification (or “Game mex”) in marketing has become a popular buzzword in the last two years, but the practice of using game-like mechanics in marketing programs has been around for a long time.