Despite the rise of online storefronts, high schoolers still want to buy their prom dresses in-person. The opportunity is bigger than ever.

Prom season is right around the corner, which means your dream prom proposal is probably on your mind. These days, getting asked to go to prom has become just as exciting as the dance itself — and ...

Ah, prom. There’s really nothing like it. It’s a high school rite of passage— one that's been immortalized in countless classic teen movies. Many millennials look back on their proms with fondness.

At the event in Brooklyn, hundreds of attendees dressed up, danced and reflected on the resurgence of the pop culture phenomenon. About 800 partygoers danced to music from bands such as My Chemical ...

We’re officially in the thick of prom season. Teenagers are choosing their dates for the dance, planning where they’ll take photos, and picking out their outfits. Prom is a rite of passage and a ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Long gone are the days of your mom dragging you around to ...

For some high-schoolers, the senior prom can become a high-priced production. With elaborately staged “promposals,” lavish before-and-after parties, “Say Yes to the Dress”-esque expensive gowns, the ...

On May 5, West High School held its annual after-prom party. This event is a very large undertaking with months of preparations. This year, there were 600-plus students and their guests in attendance.