When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Nature Clinical Practice Neurology is a journal designed to lighten the reading load for busy doctors; why, then, does it include Case Studies? Isn't the Case Study just a bit of light reading? It ...

A substantial majority of a part’s cost (70% or more) is effectively locked in once a design is finalized. How can a design engineer truly predict the most important cost drivers of a particular ...