In almost every functional way, Reels is TikTok, but built into Instagram. If Facebook were to buy TikTok from its parent company ByteDance, and integrate it into Instagram as is, it would be this ...

Instagram has rolled out Your Algorithm, a new feature that lets users control the kind of content they see on Reels by ...

Social media continues to be an essential way for businesses to connect with their customers. With the constant evolution to stay relevant, Instagram Reels emerged to compete with the popularity of ...

Instagram announced today that it’s introducing updates to its Reels templates to make it even easier for users to create engaging short-form videos, as the social media giant continues to compete ...

Short-form video has long been an easy way to grab audience attention. What started with Vine spread to Instagram as video posts and IGTV. In 2020, Instagram introduced Reels to compete with TikTok.

Your Algorithm is a new Instagram feature that lets users tweak the algorithm shaping their feed — here's how to use & share ...

When you are trying to grow your business, it can sometimes feel like too much time is spent doing things that do not help you make the most money. But one thing that can support growth is content ...

At the core of this update is a selection process driven by Meta's artificial intelligence. The algorithm analyzes a user's recent activity to suggest topics that may pique their interest. Users can ...

Michelle Ehrhardt is Lifehacker's Associate Tech Editor. She has a bachelor's degree in history from Earlham College, where she also double majored in theatre. She also holds an MFA in game design ...

In the dizzying arms race of social media, Instagram is reportedly considering an important move to gain an advantage: spinning off its short-form video feature, Reels, into a standalone app.