Transactional analysis, a social psychology theory originally developed by Dr. Eric Berne in the 1950s, can be used to improve communication and understand your own way of behaving and communicating.

Bill Carper is senior director of global marketing for Oracle Corp. During his talk at Ad:Tech 2003 today, he considered tactics and strategies for marketing organizations driven for immediate sales, ...

The very act of hiring an employee and negotiating his salary is an example of transactional leadership. This approach views work as a transaction in which tasks are performed in exchange for a ...