All you have is two minutes to define your product or service regardless of its complexity. How do you go about it? I recommend an explainer video, which is a short video that quickly and concisely ...

Opinions expressed by Entrepreneur contributors are their own. According to Clutch, 64% of small businesses have a digital footprint on the web, and each is trying to win as many customers as possible ...

Having developed marketing video content for more than 20 years, I am always keeping a close eye on emerging trends. Ten years ago, brand films were all the rage. Five years ago, it was whiteboard ...

We’ve all heard that the average human attention span is less than 20 seconds, and perhaps as short as 8 seconds. (Yes, that is even less than a goldfish’s 9-second attention span.) For most people, ...

A few years ago, while trying to come up with a way to make my assignments more relevant to my students’ lives and to ignite passion in their work, a flurry of “explainer videos” started popping up on ...