While we often talk about tailoring your makeup to fit your face structure, skin type, or eye shape. But there may be one important factor you've been overlooking when customizing your routine: eye ...

Smoky eyes — just the phrase alone sets makeup lovers' hearts racing with sheer panic and fear. If you want to get smoldering without your whole look combusting into flames, then this daytime smoky ...

Primer can help you lock in your makeup look while targeting specific concerns—from color correction to achieving a smooth ...

Eye primers are thick and somewhat sticky products which are meant to help eyeshadows adhere better. These smoothen out the creases of your eyes and, much like facial primers, fill in the unevenness ...

In this video make-up artist Lisa Potter-Dixon demonstrates a great everyday eye make-up look that will work for you whatever your age. Lisa explains the importance of using an eye primer, shows you ...