While we often talk about tailoring your makeup to fit your face structure, skin type, or eye shape. But there may be one important factor you've been overlooking when customizing your routine: eye ...

Ladies with beautiful eyes in that natural shade of blue, you probably know what your best feature is by now. But there’s a trick to playing up your assets that many blue-eyed women aren’t privy to: ...

I usually like to keep my makeup routine skin-forward and minimal. A tinted moisturizer, dewy blush, and brown mascara have been my everyday formula. But when I’m in the mood to amp things up without ...

Finding the right eyeshadow for blue eyes can be a challenge. It involves picking out not only the most flattering shades for your eye color but also shades that complement each other and will blend ...

For me, hands down the most exciting part about Halloween is the makeup. In fact, choosing my costume every year starts with makeup inspiration, then I work my way down to the actual outfit — this ...