What was once a simple signal for trust has become a place where potential customers feel like they have to keep a watchful ...

The emergence of generative artificial intelligence tools that allow people to efficiently produce novel and detailed online reviews with almost no work has put merchants, service providers and ...

Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers are 270 percent more likely to buy a product if it has five reviews versus one with no ...

Can you trust product reviews on Amazon, Walmart, Sephora, and Best Buy? They often seem too good to be true. Consumer researchers analyzed product reviews from major online retailers to test their ...