Fara Homidi calls herself a “mouth watcher.” The makeup artist has always loved observing people talk, smile, laugh. Do their lips quiver when they talk about a certain someone? What do their teeth ...

LONDON — Makeup artist Fara Homidi is moving at a swift pace. Her beauty brand launched in the U.K. in June and will be entering Selfridges on Oct. 27, her first big luxury department store. Homidi ...

Backstage at Collina Strada's SS24 show, makeup artist Fara Homidi hinted to future products coming from her eponymous brand. She teased an unreleased complexion product, debuting in far-off March ...

It’s starting to feel like you can’t scroll these days without coming across a new beauty brand. Our feeds are packed with brightly coloured serums and peel-off lip stains, all claiming to make our ...