For decades, fast food filled a specific role in American life: quick, predictable, and cheap. Dollar menus, value combos, ...

It started with a blunt observation on social media: when fast-food chains begin losing customers, it’s not just a marketing ...

Fast food chains constantly introduce new menu items seeking the next viral sensation or profit-driving staple, but most innovations fail to achieve lasting success. The industry’s experimental nature ...

A Zappi survey recently sought to measure U.S. public perception regarding fast-food. The survey revealed that fast-food, which used to be seen as an inexpensive meal, is no longer viewed as budget ...