Imagine holding a pen that’s been in more hands than any other writing tool in the world—one that’s so iconic that it’s practically synonymous with putting pen to paper. For years, the BIC pen has ...

There’s only one you and no one writes exactly like you. Aww, you’re special. And that’s why Bic wants you to add your unique handwriting to its ambitious Universal Typeface Experiment. That and we’re ...

No one ever really owns a Bic pen, but it’s a business going from strength to strength. We meet its CEO, Gonzalve Bich, as he prepares to hand over control. It’s highly likely that there are several ...