Pantone Chooses White as its Color of the Year for the First Time Ever. See It Here

Pantone's color of the year for 2026 is Cloud Dancer, a 'billowy white' that is meant to bring calm to a chaotic world ...
The Atlantic

The ‘Profound’ Experience of Seeing a New Color

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space, in a lab on the UC Berkeley campus, contains a ...
Penn Live

Scientists say there is a new color. There’s only one place in the world where you can see it

Think you can name all the colors? Well, if “Olo” wasn’t on your list, scientists say you got it wrong. Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that ...