Founder of Four Sigmatic - a functional foods company making the world’s most nutrient-dense foods more delicious and easier to consume. In my experience, being an entrepreneur is a constant lesson in ...

“Divine am I inside and out, and I make holy whatever I touch or am touch'd from” (Walt Whitman) In any field of endeavor, there are core assumptions that serve as a foundation for more complex and ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

What if the secret to solving the world’s most complex problems wasn’t about thinking bigger, but thinking smaller, breaking things down to their most basic truths? This is the power of first ...

This list doesn’t even include Solar City (Energy), which he helped build and acquired for $2.6 Billion recently. At first glance, it’s easy to link his rapid success, ability to solve unsolvable ...

The next time I start a college, I’d like to hire Thomas E. Ricks as the provost. Even before Ricks wrote his excellent new volume First Principles, he would have been a strong choice to direct the ...

When I worked in manufacturing, we worked tirelessly to reduce job changeover time. Like a Nascar pit crew–the analogy productivity consultants always used–we hunted for 10 seconds here, 20 seconds ...

The Heritage Foundation has become increasingly concerned about the harmful evolution of international human rights. This evolution diminishes their credibility as truly universal norms, prospects for ...