“Divine am I inside and out, and I make holy whatever I touch or am touch'd from” (Walt Whitman) In any field of endeavor, there are core assumptions that serve as a foundation for more complex and ...

Founder of Four Sigmatic - a functional foods company making the world’s most nutrient-dense foods more delicious and easier to consume. In my experience, being an entrepreneur is a constant lesson in ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

How do some entrepreneurs manage to come up with solutions for the toughest problems? They borrow this method from an ancient philosopher. A First Principle is a basic, essential, foundational truth ...

Nick is Global Executive General Manager, Ecosystem at Xero, focused on helping small businesses and app partners grow on Xero’s platform. It’s strange to think today that the iPhone App Store wasn’t ...

The next time I start a college, I’d like to hire Thomas E. Ricks as the provost. Even before Ricks wrote his excellent new volume First Principles, he would have been a strong choice to direct the ...

This interview with Abe Ankumah, chief executive of Nyansa, a network analytics software company, was conducted and condensed by Adam Bryant. Q. What were your early years like? A. I was born and ...