Most startups fail not because the idea is bad, but because the assumptions are never questioned. One of the most widely discussed mental models in modern entrepreneurship is first principles thinking ...

The fundamental concepts or assumptions on which a theory, system, or method is based. – Oxford Languages First principle reasoning breaks down complex problems into their most basic, foundational ...

What if the secret to solving the world’s most complex problems wasn’t about thinking bigger, but thinking smaller, breaking things down to their most basic truths? This is the power of first ...