Here’s how cool I am. Last night, I was at home with my family, watching 30 Rock, Tina Fey’s amusing sitcom (Alec Baldwin rules), on Channel 9. Suddenly, in the middle of the broadcast, my son, Nick, ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the looming danger that advanced ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

Subliminal perceptions, also known as subliminal messages, are messages, either visual or auditory, that are presented just beyond the threshold of human perception. A subliminal perception may not be ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...

The idea of subliminal advertising for the most part joined the garbage heap upon which are piled fears about satanic messages being played backwards in Led Zeppelin songs, and sightings of the Virgin ...

Recently, I holed up indoors with my family watching old sci fi movies, including The Puppet Masters, a story about alien blobs that sit on people's backs and wire themselves into human nervous ...