New York, Nov. 11, 2021 — Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, has released New Visitor Analytics, which allows marketers to make better, faster ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

Now that artificial intelligence is leading tech developments, marketers are keen to experiment with it for various use cases. Progress might seem slow to anyone who witnessed the initial surge of ...

BrightFunnel added an account-based analytics marketing (ABM) tool to its multi-touch attribution platform for B2B marketers. The tool offers marketers a number of features including engagement ...

You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...

The acquisition combines Funnels data collection and analysis acumen with Adtribas complex machine-learning measurement tools, optimized for the likes of Adidas and Sony At a time when it is becoming ...

CARY, N.C., Nov. 19, 2025 /PRNewswire/ -- The oft adhered to rules of marketing are changing —not by trends, but by tectonic shifts in consumer behavior, technology, and societal expectations. We ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

You'll learn the basics of how to use Google Analytics 4's powerful new business intelligence engine, the Explorations Hub, to generate funnel, path, and cohort analyses of your data. Discover how to ...

During a video interview at the 2016 B2B Content2Conversion Conference, Captora’s Paul Albright noted that full-funnel analytics was a key talking point for many of the attendees at the event looking ...