As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

For the last 50 years, CPG and retail brand building has been focused on chasing awareness. The theory is that top-of-funnel recognition will lead to consideration -- and if the brand is persuasive ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...